Battelle - On The Link Between Search and Branding: customers = marketers?

“First, they are noticing that when they run brand advertising both online and off, searches for their brands increase. Second, they are noticing that when searches for their brands increase, sales (or at least valuable, measureable leads) follow. And they certainly want searches for their brands to increase. But [...] they don’t control….”
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Is There Still Any Importance of Incomming Links for Google?

From recent drops in PageRanks of various websites, another waves of discussion was started and the owners of websites who lost their ranks on Google were stunned initialy but when they recovered from the shock, they pointed their fingers to the SEO guys. Anyhow, after these shock question was raised that; Is There Still Any Importance [...]

Selection of Keywords for a Website during Development of SEO

Selecting a correct, proper and related keyword for your web site is key and most important as far as SEO is concerned. Selecting proper keywords is the base of the search engine optimization campaign. In other words it is the foundation of the search engine optimization campaign. At this stage, think many times and look [...]

What is Web Analytics and How it Helps a Website Owner?

One of My clients was asking that how to read an analyticle report and what is this and what is that? From these questions, I thought to have write few notes about the analyticle reports which would be benificial for my clients and the readers of this blog.
Deffination:
A web analytics is  a series [...]

What is Data Management?

The Definition:
Data Management is the comprehensive series of procedures to be followed and have developed and maintained the quality data, using the technology and available resources. It can also be defined that it is the execution of architectures under certain predefined policies and procedures to manage the full data lifecycle of a company or organization. [...]